Eps encapsulated postscript and svg scalable vector graphic are two universal file types that work in various programs svg also has the distinction of being supported by most web browsers and it s not a bad idea to save multiple copies of your logo in ai eps and svg format to cover all your bases. Therefore in order for a web or graphic designer to manipulate your logo into the correct size and quality on a project it is necessary for you to give them a vector based typically and eps version of your logo.
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Make sure you get the proper file formats from your designer such as the eps file most important png and svg formats.
Do i need an svg or eps for logo. In practical terms this will lead to your logo appearing blurry dirty or fuzzy. From there you can save your illustrator document to various vector formats ai eps pdf and svg. If you have other file types like ai it s best if you also have an eps to cover your bases.
When working in vector based programs such as illustrator you can easily export a single vector logo to any vector or raster format as needed. Eps files don t support transparency in the way more modern file formats like ai do. While png and jpg files are great for online use most printers will ask for an eps file of your logo to use on offline products.
We do a little office jig when a client has an eps of their logo because it keeps the logo file from dictating the layout of the print piece due to its size and background. These formats are ideal when exporting your final draft of the logo or when sending out a brand package to clients. If you re thinking about making t shirts pens pins or any product with your logo an eps file will allow the printer to increase or decrease the size of your logo without degrading the file itself.
Here is a chart showing the basic comparison between svg and eps. Most vector graphics software support eps including adobe illustrator. A vector logo has many export options.
The most common types of vector files are. With a png for digital applications and an eps for print you can do anything you d ever need to with your brand s logo. Simply hit shift command s to bring up the save as menu.
Short for adobe illustrator this file is commonly used in print media and digital graphics such as logos eps. Another important thing to note is that an svg file format is an uprising feature on a web platform whereas eps format is dying off and is reserved for old vector graphics. Svg scalable vector graphic.
Encapsulated postscript is an older type of vector graphics file. Eps encapsulated postscript this one is the most common file type of vector graphics as it s considered the standard format. Svg is best for web related projects and eps is best for print related projects.
If you attempt to enlarge a pixel based image it will pixelate the actual pixels that make up the image will become visible. There s obviously lots to think about when getting a logo designed. Don t put as much emphasis on getting gif pdf or jpeg formats these can always be created later using the eps file.
Portable document format vector transparency.
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