Best nonprofit website san luis obispo county ymca why we love slo county ymca s web design. Dedicated to promoting physical fitness and community engagement slo county ymca s mission is to develop the mind body and spirit of all community members regardless of gender ethnicity or age.
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As a nonprofit your goal to convince donors to give begins at your website the public facing home base of your operations.
What should my nonprofit organization website convey. Your website should be the center of your brand. Most importantly any nonprofit website needs the following five basic elements. A nonprofit website blog might include this type of content.
1 websites are where most people go to learn about an organization so a strong website will communicate everything someone should know about your organization. San luis obispo county ymca is a chapter of the y based in california. Your nonprofit should have an area of the site where you tell specific examples of how your organization influenced an individual or a community in a positive way.
Your current website that you are looking to replace accounts you ve set up on social media sites like facebook twitter google or foursquare. A highly customizable layout. Consistently adding new and informative content to your nonprofit website design is important for successful seo and building traffic.
While setting your goals list the audiences you hope your website will serve. Photos of your staff volunteers and guests enjoying a fundraising event. Most importantly it nurtures relationships and creates trust with current or future members of your community.
Emotionally charged pictures of those you serve. Just like any other company website yours should be easily navigable aesthetically appealing and comprehensive. Just like setting goals identifying and prioritizing your audiences allows you to make smart decisions when it comes time to design and build your website.
If you think of your nonprofit s story as just that a story that has a beginning middle and end keeping it in a linear fashion where about us is your introduction can go a long way. Your web presence is any way that your nonprofit organization is represented on the internet and may consist of. Everything your organization does and believes in should be reflected in the content of your website.
The images that will create the biggest impact on your nonprofit s website are those that are original to you e g. A website built for everyone serves no one well. Some of the features to look for as you choose a nonprofit cms include.
Important updates about the organization. Those taken or created by someone directly involved in your organization. Ideally the examples will be directly from the people whose lives were improved in some way by your organization.
A nonprofit cms makes it easy for your organization to convey your story to visitors and direct them to the most important pages on your site. Your nonprofit s mission and story are unique so your website should be too. This steers conversations away from personal taste and preference and back toward building a website that allows you to achieve your mission.
Some organizations make it prominent on the main website navigation while others think of it more as an afterthought. Here are just a few ideas.
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